Exhibitor
CUCONE PAR MILYOKU JAPAN
Cuconé is a Japanese lingerie brand that authentically embodies the “Kawaii” culture inspired by Harajuku, Tokyo. With the power of “Kawaii”, become even more stunning and gorgeous !
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The brand name Cuconé is a fusion of "kyun" (japanese expression of heart pounding caused by "kawaii" impression) and the city of Hikone in Shiga prefecture where BISEI is located. Founded in 1956, Bisei Sangyo is one of the leading companies in Hikone, the city in Shiga prefecture known as the production center of undergarments in Japan. “Kawaii” lingerie represents a new style in underwear to make you feel truly happy and invincible.